By Andrew Magombo
Lilongwe, May 22, Mana: Local entertainment firm, Nyasa Media Network, has recently launched a mobile application for their website aimed to increase access of artistic work in the media industry.
In an interview with the Malawi News Agency (MANA), Manager and founder of Nyasa Media Network, Tendai ‘Tenflap’ Mituka who is also a recording music artist said the mobile app has the capacity to distribute local songs in different international platforms automatically.
“In my experience as an artist, I observed a gap between artists and promoters. This pushed me to develop a website where art can be displayed and appreciated by stakeholders including radio personalities, event organisers and digital marketers,” Mituka said.
According to Mituka, the networking is not only done online as his firm has embarked on physical meetings with the stakeholders in their initiative to expose upcoming artists through coverage on television, radio and newspapers.
Further to that, owing to the Covid-19 global pandemic, Nyasa Media Network periodically hosts online live shows to maintain exposure of local artists.
“Before the Covid crisis we used to organise live shows. With the situation, these days we engage artists to perform on stage at an exclusive venue then we broadcast it live on our website and Facebook page using IP Cameras,” he said.
With an eye on boosting international audience, Mituka revealed that they have started setting up an online radio and TV station on their website.
He said: “Much of the project is already done hopefully by July people will be able to access radio and TV on our free mobile application which can be used by everyone. We would like to enhance integration of the media and art all in one place.”
The mobile application can be downloaded for free on http://nyasatimesnetwork.com. Currently, it is being managed by Mituka alongside two marketing agents and three local artists.