MultiChoice Malawi is pleased to announce the award winning musician Patience Namadingo as their new DStv brand ambassador for a contract period of a year. Patience Namadingo will be featured in various DStv and MultiChoice Malawi corporate and DStv marketing and communication campaigns in print, radio, television, events etc. He will also be much involved in digital advertising and social media communications.
“We believe that DStv and Patience Namadingo is a perfect marriage because we both aspire towards similar entertainment goals and our target audiences are the same. DStv appeals to all age groups and the same can be said about Namandingo’ s music. DStv content is family-oriented just like Namadingo’s music. We believe Namandingo will have a positive impact on our brand through his huge fan base that he commands in Malawi,” said MultiChoice Malawi’s Sales and Marketing Manager, Chimwemwe Nyirenda.
As part of his obligations, Patience Namadingo is expected to carry the DStv brand through his band (band members should wear T-shirts with DStv messages, attire with DStv colours), talk about DStv during his shows, perform at DStv events among other things.
MultiChoice Malawi on its part, will give him a full DStv subscription during the duration of the contract, support Patience Namadingo at some of his music shows and related activities and events.
When contacted about the news, Namadingo said he was happy with the appointment because it is an opportunity for growth.
“DStv is a big and leading brand in Malawi’s video entertainment industry. I cannot think of any other perfect match of a brand to work with in as far as my line of growth and development as an artist is concerned. I believe my association with DStv will open new opportunities for growth both at professional and personal level,” he said.
Apart from Multi-Choice, Namadingo has also signed a deal with Ecobank as its new brand ambassador.
About Patience Namadingo
Patience Namadingo is a Malawian award-winning musician and founder of the PNF (Patience Namadingo Foundation) that was launched in the year 2016.
Patience has 3 albums and one E.P to his name. Goshen released in 2007, Tili Ndi Yesu in 2010, Lero in 2015 and All New NAMADINGO (E.P) in 2017. Patience has won 3 awards: Best Male Voice Award (Malawi Music Awards 2012, Honorary Award by Product magazine 2016 for best innovative Malawian artist 2016 and Best innovative artist of the year (Malawi Gospel Music Awards 2017)
Patience launched his charity cancer campaign for the children’s cancer ward at Queen Elizabeth Central Hospital in Blantyre Malawi, and he raised a total of K15 Million.
Patience has toured Europe and United States of America.
More information and schedules are available on www.dstv.com
About MultiChoice Africa
Entertainment is a powerful way to tell stories that open our minds, bring people together around shared passions, and connect us to new realities. It makes us laugh and cry. It informs, it educates and it inspires. MultiChoice is a video entertainment company, and our purpose is to enrich lives. We make the best in entertainment accessible to millions of households in 49 countries across Sub-Saharan Africa. We do this through cutting-edge technology on our DStv and GOtv platforms – delivering the content our customers love and contributing to the success of local economies. Born and bred in Africa, we are rooted in the countries where our customers live. We are managed and run by local people, and strive to provide all our employees with new opportunities. We’re proud of the contribution we make to our communities, and our business has grown hand-in-hand with local economies by forging long-term partnerships with governments, national broadcasters and entrepreneurs. We want to use our influence and resources to play a positive role in Africa, helping to grow Africa’s people and creative industries into vibrant, economic powerhouses. It’s by creating value for our customers, our employees and society that we’ll build a successful business for the future.
Chimwemwe Nyirenda emails: Chimwemwe.Nyirenda@mw.multichoice.com, mobile +265 888958885